The first step is to choose which format you want to use to create the banner. 2 choices are available:
FlashA banner in Flash format will consist of a single .SWF file that contains everything. This format is very well displayed on Windows, Max OSX, Linux and some Android devices. It will not be displayed on iPhones, iPads and some older Android devices.
Check all formats if you do not know what to choose: Banner Effect will generate HTML code that show the best banner in any situation.