A spectacular banner plays an important role in creating interest among people for an event. It can be any event, such as a trade show, expo, or a corporate get-together. Usually, the larger format graphics are used for promoting major events. They’re also a key factor in event branding and advertising. So, we’ve presented some excellent tips here, which would help you in creating large banners.
1. Make use of perspective
Among the important things to remember when designing large format print is the perspective. Here, we’re talking about the perspective from which the attendees would see it. Images closer to the ground level would look different than the ones placed higher above the attendees.
This might also affect placement of text and images and the element you want to highlight on your banner. Complex designs or messages that aren’t clear might get lost if they’re further away from ground level.
2. Scale the image to size
Once finished, your large format print can be massive. This could be difficult to handle or move from one place to another. It could also be difficult to work with considering its full-size. You can go ahead and scale down your image from its original size. This would make it more manageable. It would be better to keep the resolution of the image fairly high.
This ensures greater convenience in making the required adjustments when the image scales. Let your printer know the scale you’ve been working with on your image. This helps them in properly scaling the image to size.
3. Select a unique material
Prints in a large format need not be limited to a vinyl canvas. There are many other mediums, such as fabric, wood, and metal. You can select a material of your choice. However, you must remember that the success of the material you’ve chosen depends upon its placement at the venue. The medium also plays an important role in the enhancement of an image.
It does this by adding texture or giving an additional dimension to the colors used. Not all printers can work on a variety of canvas materials when it comes to large format prints. You’ll need to find a printer who can accomplish this specific task.
4. Choose Pantone colors for large banners
The colors showing up on the computer screen may not be the ones you’d want on the output. This often presents a challenge while choosing the right colors for your banner. You can solve this problem by choosing Pantone colors. They’re universally recognized among the printers. In case you’re not able to do this, there’s no need to worry.
Most of the design programs use a CMYK format. This is the acronym for Cyan, Magenta, Yellow, and Key. The word ‘Key’ stands for a typically darker color, such as black. If you want more options in color, you can also go with an RBG. Here, RBG stands for Red, Blue, and Green.
5. Select the right font
Based on the banner’s size and its distance from the audience, you must choose the right font. The ones that have delicate and sophisticated features can appear blurry on a larger image. The wrong choice of font would also make your text difficult to read. It has been observed that certain letters look different from a distance.