It is, therefore, important to understand how to make the most of internet advertising. This is one of the best ways to reach the largest potential customers. If you’ve never created banner ads for casino sites, you’d certainly want to know more about online casinos. You can find some valuable information about online casinos on Casinos Jungle.

Now, let’s take a look at how to create attractive banner ads for the online casinos:

Focus on banner ads size and placement

You must never underestimate the importance of the size and placement of your banner ads. It goes a long way in effectively advertising your online casino. You’ll need to ensure that your design features somewhere near the main content. You must also maintain a proper size to make sure that it catches the attention of the audience.

Maintain hierarchy

Ad banners are effective when they rely on the right balance of images. What this really means is you’ll need to maintain the hierarchy. This would increase the awareness of your brand and drive traffic to your site. For example, the company logo of your online casino must dominate the banner visually.

The ad must also have a value proposition and a call to action or CTA. These are the elements that showcase the value of the service or product promoted. They are crucial in influencing the potential customers to take action.

Have a simple message in your banner ads

Your ad would only have a few seconds to grab the attention of a potential customer. It means that the message given by your ad needs to be clear and simple. If it’s a cluttered banner, there are high chances of people ignoring it.

Utilize the power of text animation

It’s no more a secret that text animation is one of the powerful tools in digital ads. It helps you in taking a simple message to the next level. Animated banners often outperform static banner ads. You must ensure that the animation lasts no more than 15 seconds. It must never loop more than 3 times. A highly effective strategy would be to use the last frame of the animation for CTA.

Create a sense of urgency

The goal of your banner ad must be to inspire the potential customer to take action. All the efforts for ad creation will be a waste if it fails to do so. It is important, therefore, to generate a sense of urgency. Your banner ad must make your target audience curious enough to look at what it is saying.

You can then create a desire in them to buy your product or service. This is quite a task, but it’s extremely crucial for the effective promotion of an online casino. Powerful banner ads are important for creating brand awareness and generating more traffic for the business.

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1. Make use of perspective

Among the important things to remember when designing large format print is the perspective. Here, we’re talking about the perspective from which the attendees would see it. Images closer to the ground level would look different than the ones placed higher above the attendees.

This might also affect placement of text and images and the element you want to highlight on your banner. Complex designs or messages that aren’t clear might get lost if they’re further away from ground level.

2. Scale the image to size

Once finished, your large format print can be massive. This could be difficult to handle or move from one place to another. It could also be difficult to work with considering its full-size. You can go ahead and scale down your image from its original size. This would make it more manageable. It would be better to keep the resolution of the image fairly high.

This ensures greater convenience in making the required adjustments when the image scales. Let your printer know the scale you’ve been working with on your image. This helps them in properly scaling the image to size.

3. Select a unique material

Prints in a large format need not be limited to a vinyl canvas. There are many other mediums, such as fabric, wood, and metal. You can select a material of your choice. However, you must remember that the success of the material you’ve chosen depends upon its placement at the venue. The medium also plays an important role in the enhancement of an image.

It does this by adding texture or giving an additional dimension to the colors used. Not all printers can work on a variety of canvas materials when it comes to large format prints. You’ll need to find a printer who can accomplish this specific task.

4. Choose Pantone colors for large banners

The colors showing up on the computer screen may not be the ones you’d want on the output. This often presents a challenge while choosing the right colors for your banner. You can solve this problem by choosing Pantone colors. They’re universally recognized among the printers. In case you’re not able to do this, there’s no need to worry.

Most of the design programs use a CMYK format. This is the acronym for Cyan, Magenta, Yellow, and Key. The word ‘Key’ stands for a typically darker color, such as black. If you want more options in color, you can also go with an RBG. Here, RBG stands for Red, Blue, and Green.

5. Select the right font

Based on the banner’s size and its distance from the audience, you must choose the right font. The ones that have delicate and sophisticated features can appear blurry on a larger image. The wrong choice of font would also make your text difficult to read. It has been observed that certain letters look different from a distance.

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Well, if you create your banner ad in this way, it’ll definitely fail to convert. Emotional messages are far more effective when compared to promotional messages in marketing. It is, therefore, essential that you craft a highly effective copy for the banner ad. This is truly an art that’s more than just writing headlines and texts.

1. Readable text

Value proposition is among the most essential elements in banner advertising. It’s all about how you’re presenting the offer to your potential customers. Let’s say you wrote something on the banner and you’d love the audience to read it. Not only read it but also click on it.

It will be a waste of efforts if you use fonts that your target audience is not able to read properly. What you’ve written will then matter less. This is why it is always advisable to use simple and readable fonts. They help your target audience understand the message that the banner is trying to convey.

2. Contrasting color

In many banner ads, you’ll see a careful use of colors. It’s important to use the right colors for your banner ads. The use of contrasting colors is highly effective in making an impact. For example, the use of white color on backgrounds that are blue, black, orange, or green.

Only then can you expect an aesthetic response to the color combinations. You can also take the example of companies that use contrast color in their banner ads. Some have two or three different colors used in the banner.

Some colors have the ability to enhance the text written on them. The condition is that the text must be of a contrasting color. You can also use a color effectively in the CTA button. This makes the button more noticeable and drives people to click on it.

3. Utilization of space

Sometimes, you might feel that there’s something else you can do to make the text more readable. Utilizing the space around text on the banner can be a good idea. You must avoid overcrowding the banner ad with a lot of content. Always remember that there’s only a limited space is available for text. There must also be a high-quality image and a CTA button along with it.

There are bloggers who create insane amounts of content every day. Some of them have great ideas about content marketing and search engine optimization. In fact, you can learn a lot about marketing by reading their blogs. They also use banner ads on their personal blogs to convert their audience. Most of the times they put simple banner ads that are easier to read.

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They often showcase a product or brand and provides a link to the site of the advertiser. Banner ads embed some attractive images on the website’s pages. They make an effective medium for raising brand awareness as they’re measurable, affordable, and effective. Here are a few tips that can help you in creating an effective banner ad design:

1. Place your banner ads in a correct manner

You can purchase some space on a website that’ll feature your design. It’s necessary to place them above the fold, close to the page’s main content.

2. Focus on maintaining hierarchy

Along with placing the ad, there must be a right balance within it. This is one of the greatest factors that banner ad design relies on. The purpose of designing every banner ad is to increase brand awareness among the target audience and drive traffic to your site. You must always include your company’s logo if your intention is to create brand awareness.

While doing this, you must ensure that it’s dominant visually. At the same time, it must not be as dominant as the call to action or value proposition. The value proposition is instrumental in showcasing your product or service. It attracts the audience with special prices and offers. The phrases ‘60% off’, ‘high quality’, or ‘limited period offer’ are the examples.

It must occupy most of the space in your banner ad. This ensures that the viewers see the value proposition first. The banner design includes a call to action or CTA in the form of a text or button. It invites users to click on the link. Generally they’re in the form of phrases like ‘Learn More’ or ‘Watch Now’.

3. Keep it simple

You must always maintain simplicity in your visuals and content. Viewers would only look at the banner ad on your website for a second or two.

4. Utilize the buttons appropriately

Buttons often increase the CTR or ‘click-through rate’ of your ad. This depends greatly on the type of banner you’ve used. It would be extremely useful if you place the buttons after your copy. They must be on the lower right side in contrasting colors. Focus on maintaining their consistency throughout the set of ads. This is one of the best tips for banner design.

5. Use a clearly defined frame

The eyes of people naturally turn more towards a subject placed inside a frame. The most effective banner ad designs have a clearly defined frame. Such frames have graphics extended to the box’s edges. Let’s say you’ve used a white shade for your ad. It’s a common practice in banner ad design to put a 1-pixel gray border around ads in white color.

6. Create text that’s instantly readable

There must be a difference in the headline of your ad and its body copy. The entire copy must be of less than four lines. Avoid using cursive fonts and extremely thin fonts. You must also avoid making the entire copy uppercase. The sizes of font must not be smaller than 10 pt. unless it’s a copyright notice or a disclaimer.

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Studies done over the years show that colors influence about 93% of consumers. It is, therefore, absolutely necessary that you don’t take the use of colors in your banner ads lightly. Visual appeal helps in increasing recognition by almost 80%. Here we’ll try to understand the use of colors in your banner advertisements.

Know these basic things about colors

It will be the best approach to start with the basics here. When you’re trying to understand the use of colors in banner ads, this is even more important. It’ll help you in making an effective use of colors in your banner ads. Colors are classified into the categories of primary, secondary, and tertiary. Blue, yellow, and red are the primary colors. You can make any color by mixing them properly.

You’ll get secondary colors by mixing two primary colors. For example, you’ll obtain the color green upon mixing blue and yellow. Orange color is the result of mixing yellow and red. Upon mixing blue and red, you’ll get the purple color. By mixing primary and secondary colors in equal quantities, you’ll get the tertiary colors.

You can also categorize colors based on their purity. One can describe pure colors as the basic shade or nuance of a color. Pure colors can change with the addition of either black or white. You can achieve tints by combining the black color with pure colors.

This makes them lighter in terms of expression. The combination of black with pure colors will help you achieve the shades. With regards to expression, this would make them heavier. You can also divide colors into many other groups, such as cold colors and warm colors.

Color compositions

Now, let’s take a look at how you can put the colors together. You can do this with the use of color compositions. The first is analogue, in which, you place the colors in the color wheel next to each other. They range between 3-5 colors. Since you place them next to each other, there’s a lot of harmony in these colors.

The next is monochromatic, which are those having a base of shades as well as tints. There’s variation here and it helps immensely while creating an expression that’s pure and organized. Next comes complimentary, which are those made from colors on the color wheel’s opposite sides. For example, orange and blue. You’ll notice that these two colors are highly contrasting.

Another one is triad, the three-color compositions. All of these occupy equal space in the color wheel. They help in creating diversity and a good balance. One good thing to note is that the use of too many colors create confusion in the banner ads. It is, therefore, suggested that you use a maximum of 4 colors. Your banner ad would be even more effective if you use 2-3 colors.

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