There are many things that marketers do for promoting websites. They create new blog posts frequently and are regular with posting on social media platforms. However, there are certain effective ways of driving traffic to websites besides these methods. Here, we’ll take a look at some of the tried and tested among them:

1. Driving traffic to websites with influencers

Today, it’s a known fact that customers buy mostly due to word of mouth. However, the real challenge would be to create it. There are two ways by which word of mouth spreads. First is through satisfied customers and second is by getting an influencer to talk about your product or service.

Many are of the opinion that influencer marketing is a passing fad. The fact is that it’s a great budget-friendly option that can actually drive traffic to your website. You only need to get an influencer to share a link to your website. The influencers can do this through their social media posts.

2. Engaging a social media community

One of the highly effective ways to achieve brand recognition is to engage the audience. Participating in discussions that go on in Facebook communities or groups can be a good way to make this happen. These are places where there’s a possibility of gaining a number of potential customers. Some of them might be your followers.

Interacting with them in these groups can influence the others to visit your website. You’ll need to be helpful and appear human in your interactions. No one would like to see spam links or self-serving talks in response to a question.

3. Driving traffic to websites with banner ads

Plenty of businesses across the world are reaping the benefits of banner advertising. There’s a lot of art and science involved in crafting such ads. It is important that you utilize the banner ads in the right way. Just inserting texts and images asking people to buy the product or service won’t be effective. The banner ads must use the space for text and image to communicate well with the audience.

Besides, you must use the right colors to make the banner ad visually appealing. This will inspire your potential customers to go through the banner and take action. If you’re successful in getting them to do this, you’ll see an unexpected surge in your website traffic.

4. Voice search optimization

It is important to appear where people are actually searching. This is one of the most effective strategies through which you can drive traffic to your site. Voice search is becoming an increasingly important area where your business need to rank. Voice searches are on the rise in recent times. There would be no better reason than this to optimize your content for voice search.

One of the best ways to make this happen is to research long tail keywords. People speak in full sentences instead of a couple of words when using voice search. Writing content that provides answers is another great way of ranking in voice search.

The post 4 Effective Methods for Driving Traffic to Websites appeared first on banner-effect.com.

In the online world, things are a bit different. Many businesses use online banner marketing campaigns in recent times. So, if you haven’t tried it yet for your business, this would be the right time. Display ads appear typically at the top, side, or bottom of the web pages.

Despite being highly effective, many businesses are reluctant to use display advertising as one of their marketing strategies. Hosting banners on the website will bring in some revenues through clicks and ad views. The potential customers will land on the website of the company upon clicking the ads. This is one of the key benefits of banner advertising.

Once there, they may or may not make a purchase. According to Pew Research, more than 70 percent of Americans are online every day. So, it’s likely that they would see your banners at some point during their browsing sessions. Here are the benefits of banner marketing for businesses:

1. Cost-effective

There are several forms of advertising, but one benefit of banner marketing is that it is highly affordable. You can create and share them quite easily. For creating these ads, you can use highly efficient digital publishing software. You can also partner with one of the display ad networks. They’ll publish the ads that you’ll create.

Banner marketing is extremely crucial in drawing the attention of potential customers to your products or services. With the help of visually-appealing ads, you can easily attract the online audience.

2. Increased brand awareness

By having your banner appear on many websites, you can strengthen your brand. Not all companies use this form of marketing. So, it’ll make your brand popular among those who’ve never heard about your business. They’ll have the opportunity to interact with your company representatives online. In this way, they’ll know more about your products and services.

3. You’ll be able to target specific customers

The reason why many businesses struggle is they don’t have any idea about their ideal customer profile. As a result, they end up trying to sell their products and services to everyone. This strategy won’t work in today’s world. In recent times, it’s always great to have a buyer persona and target specific customers.

This will inspire the potential customers to click on the banner ad and land on your sales page. These are the people who can be your potential leads. They wouldn’t have clicked on the ad otherwise. So, banner marketing also removes the element of uncertainty of results while trying to convince potential customers.

4. You can measure its performance

Nothing can measure the effectiveness of banner marketing than the results. It is important to know the performance aspect of it. This is the best way to determine whether it will be useful in attracting the target audience. So, you must be able to measure how effective your marketing campaign has been. Banner marketing allows you to track the number of people who saw your ad.

It also lets you know the click-through rate. You can get complete details about your website traffic by using highly efficient tools like Google Analytics. You’ll know the impact of your banner ads by knowing the number of visitors. By gathering all this data, you’ll be able to analyze what’s working and what needs changes.

The post 4 Amazing Benefits of Banner Marketing for Businesses appeared first on banner-effect.com.