It is, therefore, important to understand how to make the most of internet advertising. This is one of the best ways to reach the largest potential customers. If you’ve never created banner ads for casino sites, you’d certainly want to know more about online casinos. You can find some valuable information about online casinos on Casinos Jungle.

Now, let’s take a look at how to create attractive banner ads for the online casinos:

Focus on banner ads size and placement

You must never underestimate the importance of the size and placement of your banner ads. It goes a long way in effectively advertising your online casino. You’ll need to ensure that your design features somewhere near the main content. You must also maintain a proper size to make sure that it catches the attention of the audience.

Maintain hierarchy

Ad banners are effective when they rely on the right balance of images. What this really means is you’ll need to maintain the hierarchy. This would increase the awareness of your brand and drive traffic to your site. For example, the company logo of your online casino must dominate the banner visually.

The ad must also have a value proposition and a call to action or CTA. These are the elements that showcase the value of the service or product promoted. They are crucial in influencing the potential customers to take action.

Have a simple message in your banner ads

Your ad would only have a few seconds to grab the attention of a potential customer. It means that the message given by your ad needs to be clear and simple. If it’s a cluttered banner, there are high chances of people ignoring it.

Utilize the power of text animation

It’s no more a secret that text animation is one of the powerful tools in digital ads. It helps you in taking a simple message to the next level. Animated banners often outperform static banner ads. You must ensure that the animation lasts no more than 15 seconds. It must never loop more than 3 times. A highly effective strategy would be to use the last frame of the animation for CTA.

Create a sense of urgency

The goal of your banner ad must be to inspire the potential customer to take action. All the efforts for ad creation will be a waste if it fails to do so. It is important, therefore, to generate a sense of urgency. Your banner ad must make your target audience curious enough to look at what it is saying.

You can then create a desire in them to buy your product or service. This is quite a task, but it’s extremely crucial for the effective promotion of an online casino. Powerful banner ads are important for creating brand awareness and generating more traffic for the business.

The post How to Create Attractive Banner Ads for Online Casinos appeared first on banner-effect.com.

Additionally, they must also have a significant level of expertise in banner design art. Having a sound knowledge about banner sizes is another impressive quality of good banner makers. Here are a few other things worth considering while choosing banner makers:

1. Portfolio

The types of work that the banner maker has done in the past is shown by a portfolio. Upon going through these works, you’ll find it easier to have an opinion. It will also help you decide whether the banner maker is suitable for your business.

A portfolio also reflects the experiences of the banner maker. It would certainly lead you towards making a choice. You’ll be able to decide whether to use the banner maker’s service or not.

2. Satisfaction levels of clients

The clients of the past can give you a true picture of the banner designers. If the feedback of past clients is strong enough, then there’s no question of rejection. If the feedback is negative, then you must look for other banner makers.

3. Experience of the banner makers

Those who are new entrants in the market of banner design may not give the desired results. On the other hand, you can expect fantastic results if the banner design service has many years of experience. Such service providers already have an idea about the requirements of various clients. This helps them in designing the banner with a certain degree of perfection.

4. Traffic brought by the banner maker

This aspect is extremely helpful in choosing a web banner designer. Banners that are created with the right mix of different design elements manage to drive traffic to the website. All the web banners are made with this purpose in mind. Companies always hire those who are able to bring in a lot of traffic from the web to their site. It ultimately leads to increased sales figures and a greater revenue to your business.

5. Tricks employed

It’s also good to know certain tricks that are employed by the web banner designers. A popular tactic is smaller and attractive banners having concise and precise content. The banner must be created in such a way that it increases the click-through rate.

6. Banner Makers Rates

After you decide to hire a certain banner maker, the next step would obviously be to finalize the rates. In the process, you must bargain for rates that are competitive. There are banner makers that provide quality work at lower rates. They’re the ones you must consider hiring.

7. Knowledge about banner maker mistakes

You must have a reasonably good knowledge about the banner design mistakes. This helps you know the things that your banner must not have. So, when you are on the lookout for a good banner designer, consider this aspect. Your banner maker must have the ability of avoiding such issues and coming up with a highly appealing banner.

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1. Make use of perspective

Among the important things to remember when designing large format print is the perspective. Here, we’re talking about the perspective from which the attendees would see it. Images closer to the ground level would look different than the ones placed higher above the attendees.

This might also affect placement of text and images and the element you want to highlight on your banner. Complex designs or messages that aren’t clear might get lost if they’re further away from ground level.

2. Scale the image to size

Once finished, your large format print can be massive. This could be difficult to handle or move from one place to another. It could also be difficult to work with considering its full-size. You can go ahead and scale down your image from its original size. This would make it more manageable. It would be better to keep the resolution of the image fairly high.

This ensures greater convenience in making the required adjustments when the image scales. Let your printer know the scale you’ve been working with on your image. This helps them in properly scaling the image to size.

3. Select a unique material

Prints in a large format need not be limited to a vinyl canvas. There are many other mediums, such as fabric, wood, and metal. You can select a material of your choice. However, you must remember that the success of the material you’ve chosen depends upon its placement at the venue. The medium also plays an important role in the enhancement of an image.

It does this by adding texture or giving an additional dimension to the colors used. Not all printers can work on a variety of canvas materials when it comes to large format prints. You’ll need to find a printer who can accomplish this specific task.

4. Choose Pantone colors for large banners

The colors showing up on the computer screen may not be the ones you’d want on the output. This often presents a challenge while choosing the right colors for your banner. You can solve this problem by choosing Pantone colors. They’re universally recognized among the printers. In case you’re not able to do this, there’s no need to worry.

Most of the design programs use a CMYK format. This is the acronym for Cyan, Magenta, Yellow, and Key. The word ‘Key’ stands for a typically darker color, such as black. If you want more options in color, you can also go with an RBG. Here, RBG stands for Red, Blue, and Green.

5. Select the right font

Based on the banner’s size and its distance from the audience, you must choose the right font. The ones that have delicate and sophisticated features can appear blurry on a larger image. The wrong choice of font would also make your text difficult to read. It has been observed that certain letters look different from a distance.

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There are many things that marketers do for promoting websites. They create new blog posts frequently and are regular with posting on social media platforms. However, there are certain effective ways of driving traffic to websites besides these methods. Here, we’ll take a look at some of the tried and tested among them:

1. Driving traffic to websites with influencers

Today, it’s a known fact that customers buy mostly due to word of mouth. However, the real challenge would be to create it. There are two ways by which word of mouth spreads. First is through satisfied customers and second is by getting an influencer to talk about your product or service.

Many are of the opinion that influencer marketing is a passing fad. The fact is that it’s a great budget-friendly option that can actually drive traffic to your website. You only need to get an influencer to share a link to your website. The influencers can do this through their social media posts.

2. Engaging a social media community

One of the highly effective ways to achieve brand recognition is to engage the audience. Participating in discussions that go on in Facebook communities or groups can be a good way to make this happen. These are places where there’s a possibility of gaining a number of potential customers. Some of them might be your followers.

Interacting with them in these groups can influence the others to visit your website. You’ll need to be helpful and appear human in your interactions. No one would like to see spam links or self-serving talks in response to a question.

3. Driving traffic to websites with banner ads

Plenty of businesses across the world are reaping the benefits of banner advertising. There’s a lot of art and science involved in crafting such ads. It is important that you utilize the banner ads in the right way. Just inserting texts and images asking people to buy the product or service won’t be effective. The banner ads must use the space for text and image to communicate well with the audience.

Besides, you must use the right colors to make the banner ad visually appealing. This will inspire your potential customers to go through the banner and take action. If you’re successful in getting them to do this, you’ll see an unexpected surge in your website traffic.

4. Voice search optimization

It is important to appear where people are actually searching. This is one of the most effective strategies through which you can drive traffic to your site. Voice search is becoming an increasingly important area where your business need to rank. Voice searches are on the rise in recent times. There would be no better reason than this to optimize your content for voice search.

One of the best ways to make this happen is to research long tail keywords. People speak in full sentences instead of a couple of words when using voice search. Writing content that provides answers is another great way of ranking in voice search.

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Well, if you create your banner ad in this way, it’ll definitely fail to convert. Emotional messages are far more effective when compared to promotional messages in marketing. It is, therefore, essential that you craft a highly effective copy for the banner ad. This is truly an art that’s more than just writing headlines and texts.

1. Readable text

Value proposition is among the most essential elements in banner advertising. It’s all about how you’re presenting the offer to your potential customers. Let’s say you wrote something on the banner and you’d love the audience to read it. Not only read it but also click on it.

It will be a waste of efforts if you use fonts that your target audience is not able to read properly. What you’ve written will then matter less. This is why it is always advisable to use simple and readable fonts. They help your target audience understand the message that the banner is trying to convey.

2. Contrasting color

In many banner ads, you’ll see a careful use of colors. It’s important to use the right colors for your banner ads. The use of contrasting colors is highly effective in making an impact. For example, the use of white color on backgrounds that are blue, black, orange, or green.

Only then can you expect an aesthetic response to the color combinations. You can also take the example of companies that use contrast color in their banner ads. Some have two or three different colors used in the banner.

Some colors have the ability to enhance the text written on them. The condition is that the text must be of a contrasting color. You can also use a color effectively in the CTA button. This makes the button more noticeable and drives people to click on it.

3. Utilization of space

Sometimes, you might feel that there’s something else you can do to make the text more readable. Utilizing the space around text on the banner can be a good idea. You must avoid overcrowding the banner ad with a lot of content. Always remember that there’s only a limited space is available for text. There must also be a high-quality image and a CTA button along with it.

There are bloggers who create insane amounts of content every day. Some of them have great ideas about content marketing and search engine optimization. In fact, you can learn a lot about marketing by reading their blogs. They also use banner ads on their personal blogs to convert their audience. Most of the times they put simple banner ads that are easier to read.

The post 3 Ways to Enhance Text in Your Banner Ad Design appeared first on banner-effect.com.

There’s less maintenance involved in banners when compared to other forms of signs. Installing them can save you a lot of costs. There might be several variations in the styles and shapes of banners. You might’ve also come across a few of them at times. Now, let’s try to understand the different types and styles of banners.

What exactly is a banner?

In the past, a banner was mostly a long strip of textile. It carried some kind of a sign on it. The examples would be army banners and country flags. Representing an organization or a government was the purpose behind creating them. Banners are loose and meant to flow. This provides them with greater flexibility over the traditional forms of signage.

Different styles of banners

You can primarily describe banners as a material made out of cloth. They’ve been in use for years. One can utilize more materials now due to the recent technological advancements. Such materials would change the durability, pliability, color, and other aspects of the banner.

Before making the choice of materials for creating banners, you must know how you plan to use them. Here are the different types of banners:

1. Polyvinyl Banners

They are one of the most popular options for banners. Polyvinyl or PVC is a material that’s highly versatile. It’s colorful, highly durable, and you can use it outdoors as well as indoors. When compared to many of the older styles, such as the 90s vinyl applique, PVC banners are quite reasonable.

Most of the vinyl banners weigh around 13 ounces. However, this range can be anywhere between 8 to 22 ounces per square foot. It helps in giving a little more wind resistance to banners. You can also choose between the varying degree of smoothness and matte finishes for image enhancement.

Some organizations would prefer a matte finish. This is because they probably don’t want the image to appear cartoonish or give out a plastic-like feel. If you plan on placing the banner outside, a glossy finish would be ideal. Dirt and grim have no effect on it as they don’t stick well to its surface.

2. Fabric Banners

This type of banner comprises of polyester fabric. Banners using either poly satin or poly knit materials have greater durability outdoors. Despite this fact, you’ll commonly find most of them indoors. The sublimated printing process allows color that lasts longer than vinyl printing.

The process of pressure application in sublimation enhances the durability of color. In order to gather the ink, the cells of the material expand. It fuses with the polyester mix. Poly satin or poly knit banners are effective if you wish to print full color photographs on your banner.

3. Mesh Banners

These banners are semi-transparent in nature and seen mostly in construction sites. You’ll often find them in such places, as they show the boundary between pedestrian and work zones. Mesh banners are a great choice for places with high-speed winds, such as beaches or lakesides.

Styles of banners

Now, we’ll go through the different styles of banners you can create for your business or event. You can use them for several other purposes as well. Here are the different styles of banners:

1. Retractable banners

Also known as roll-ups or pull-ups, retractable banners are eye-catching and double-sided banners. Those who conduct events or want to have retail signage can use these banners. They’re often almost 6 foot tall and come in various widths. You can change the widths of retractable banners according to your needs. There are certain limitations, of course.

You can easily collapse and transport retractable banners from place to place. The pull-ups are extremely useful if you want immediate setup. One weakness about these banners you must know is that they cannot be wider than 5 feet across.

2. Step and repeat banners

These banners are quite subtle in what they promote. Step and repeat banners are also ideal for covering a certain amount of space for press meetings or presentations. You can choose the size of these banners according to the goals of your project. Usually, they would fill a space with your logo or brand name.

You can display a selected image over and over again, but you must not allow it to become too distracting. Step and repeat banners are excellent for promoting your service or organization during seminars, talks, presentations, and other events.

3. Styles of hanging banners

You can hang banners using rods and cables above an audience. It enhances its visibility and impact. There’s some effort involved in the installation of such banners. Nevertheless, it grabs the crowd’s attention effortlessly as it suspends above the audience present at the venue. Hanging banners are ideal for grand opening ceremonies, festivals, parties, announcements and fairs.

The classic look and feel of hanging banners make a lasting impression. An added benefit is that you can move away from the rectangular banner used traditionally. You can also have the hanging banners cut into the desired shapes.

4. Pop-up booth display banners

Pop-up display banners are similar to pull-up banners in many ways. Mostly made of fabric, they don’t follow the usual banner designs. The goal of these banners remain the same. Pop-ups generally extend across an entire plot. If you have a large project, you can choose a pop-up display banner.

They’re dimensional and have a sturdier structure. Pop-up booth display banners can have much larger sizing. Although the installation takes time, it would be a wonderful choice for arts and crafts shows.

With a broader selection in shapes, sizes, materials, and glosses, banners are here to stay. In many ways, they’re making a comeback as a cost-effective means of making a statement. They’re eye-catching and can grab the attention of people quite naturally. You may have many questions about banners and how they can be the right choice for your business.

You might also have some questions with regards to the type of banner that’s ideal for you. It’s always a good idea to get in touch with the banner makers to get all your doubts clarified. They’ll also guide you through the process of installing the desired banner.

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They often showcase a product or brand and provides a link to the site of the advertiser. Banner ads embed some attractive images on the website’s pages. They make an effective medium for raising brand awareness as they’re measurable, affordable, and effective. Here are a few tips that can help you in creating an effective banner ad design:

1. Place your banner ads in a correct manner

You can purchase some space on a website that’ll feature your design. It’s necessary to place them above the fold, close to the page’s main content.

2. Focus on maintaining hierarchy

Along with placing the ad, there must be a right balance within it. This is one of the greatest factors that banner ad design relies on. The purpose of designing every banner ad is to increase brand awareness among the target audience and drive traffic to your site. You must always include your company’s logo if your intention is to create brand awareness.

While doing this, you must ensure that it’s dominant visually. At the same time, it must not be as dominant as the call to action or value proposition. The value proposition is instrumental in showcasing your product or service. It attracts the audience with special prices and offers. The phrases ‘60% off’, ‘high quality’, or ‘limited period offer’ are the examples.

It must occupy most of the space in your banner ad. This ensures that the viewers see the value proposition first. The banner design includes a call to action or CTA in the form of a text or button. It invites users to click on the link. Generally they’re in the form of phrases like ‘Learn More’ or ‘Watch Now’.

3. Keep it simple

You must always maintain simplicity in your visuals and content. Viewers would only look at the banner ad on your website for a second or two.

4. Utilize the buttons appropriately

Buttons often increase the CTR or ‘click-through rate’ of your ad. This depends greatly on the type of banner you’ve used. It would be extremely useful if you place the buttons after your copy. They must be on the lower right side in contrasting colors. Focus on maintaining their consistency throughout the set of ads. This is one of the best tips for banner design.

5. Use a clearly defined frame

The eyes of people naturally turn more towards a subject placed inside a frame. The most effective banner ad designs have a clearly defined frame. Such frames have graphics extended to the box’s edges. Let’s say you’ve used a white shade for your ad. It’s a common practice in banner ad design to put a 1-pixel gray border around ads in white color.

6. Create text that’s instantly readable

There must be a difference in the headline of your ad and its body copy. The entire copy must be of less than four lines. Avoid using cursive fonts and extremely thin fonts. You must also avoid making the entire copy uppercase. The sizes of font must not be smaller than 10 pt. unless it’s a copyright notice or a disclaimer.

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In the online world, things are a bit different. Many businesses use online banner marketing campaigns in recent times. So, if you haven’t tried it yet for your business, this would be the right time. Display ads appear typically at the top, side, or bottom of the web pages.

Despite being highly effective, many businesses are reluctant to use display advertising as one of their marketing strategies. Hosting banners on the website will bring in some revenues through clicks and ad views. The potential customers will land on the website of the company upon clicking the ads. This is one of the key benefits of banner advertising.

Once there, they may or may not make a purchase. According to Pew Research, more than 70 percent of Americans are online every day. So, it’s likely that they would see your banners at some point during their browsing sessions. Here are the benefits of banner marketing for businesses:

1. Cost-effective

There are several forms of advertising, but one benefit of banner marketing is that it is highly affordable. You can create and share them quite easily. For creating these ads, you can use highly efficient digital publishing software. You can also partner with one of the display ad networks. They’ll publish the ads that you’ll create.

Banner marketing is extremely crucial in drawing the attention of potential customers to your products or services. With the help of visually-appealing ads, you can easily attract the online audience.

2. Increased brand awareness

By having your banner appear on many websites, you can strengthen your brand. Not all companies use this form of marketing. So, it’ll make your brand popular among those who’ve never heard about your business. They’ll have the opportunity to interact with your company representatives online. In this way, they’ll know more about your products and services.

3. You’ll be able to target specific customers

The reason why many businesses struggle is they don’t have any idea about their ideal customer profile. As a result, they end up trying to sell their products and services to everyone. This strategy won’t work in today’s world. In recent times, it’s always great to have a buyer persona and target specific customers.

This will inspire the potential customers to click on the banner ad and land on your sales page. These are the people who can be your potential leads. They wouldn’t have clicked on the ad otherwise. So, banner marketing also removes the element of uncertainty of results while trying to convince potential customers.

4. You can measure its performance

Nothing can measure the effectiveness of banner marketing than the results. It is important to know the performance aspect of it. This is the best way to determine whether it will be useful in attracting the target audience. So, you must be able to measure how effective your marketing campaign has been. Banner marketing allows you to track the number of people who saw your ad.

It also lets you know the click-through rate. You can get complete details about your website traffic by using highly efficient tools like Google Analytics. You’ll know the impact of your banner ads by knowing the number of visitors. By gathering all this data, you’ll be able to analyze what’s working and what needs changes.

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Studies done over the years show that colors influence about 93% of consumers. It is, therefore, absolutely necessary that you don’t take the use of colors in your banner ads lightly. Visual appeal helps in increasing recognition by almost 80%. Here we’ll try to understand the use of colors in your banner advertisements.

Know these basic things about colors

It will be the best approach to start with the basics here. When you’re trying to understand the use of colors in banner ads, this is even more important. It’ll help you in making an effective use of colors in your banner ads. Colors are classified into the categories of primary, secondary, and tertiary. Blue, yellow, and red are the primary colors. You can make any color by mixing them properly.

You’ll get secondary colors by mixing two primary colors. For example, you’ll obtain the color green upon mixing blue and yellow. Orange color is the result of mixing yellow and red. Upon mixing blue and red, you’ll get the purple color. By mixing primary and secondary colors in equal quantities, you’ll get the tertiary colors.

You can also categorize colors based on their purity. One can describe pure colors as the basic shade or nuance of a color. Pure colors can change with the addition of either black or white. You can achieve tints by combining the black color with pure colors.

This makes them lighter in terms of expression. The combination of black with pure colors will help you achieve the shades. With regards to expression, this would make them heavier. You can also divide colors into many other groups, such as cold colors and warm colors.

Color compositions

Now, let’s take a look at how you can put the colors together. You can do this with the use of color compositions. The first is analogue, in which, you place the colors in the color wheel next to each other. They range between 3-5 colors. Since you place them next to each other, there’s a lot of harmony in these colors.

The next is monochromatic, which are those having a base of shades as well as tints. There’s variation here and it helps immensely while creating an expression that’s pure and organized. Next comes complimentary, which are those made from colors on the color wheel’s opposite sides. For example, orange and blue. You’ll notice that these two colors are highly contrasting.

Another one is triad, the three-color compositions. All of these occupy equal space in the color wheel. They help in creating diversity and a good balance. One good thing to note is that the use of too many colors create confusion in the banner ads. It is, therefore, suggested that you use a maximum of 4 colors. Your banner ad would be even more effective if you use 2-3 colors.

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